OUR JOURNEY

It’s been an incredible journey. When we first started Optimal Beginnings, we were modestly working in our clients’ homes, but we quickly saw the need for a more well-rounded therapy solution. Our vision was to provide the best possible therapy for our clients. Over the years, OB grew into a multidisciplinary functional skills treatment center. We felt right at home helping so many parents and caregivers with our diverse set of services and skills.

Even so, our branding was starting to feel stagnant. We weren’t reaching the potential we had always envisioned for OB. Our vision to provide the best wasn’t reaching all of the families we knew needed our help. It was time to change that; it was time for a new beginning. Our rebrand goal became to make our vision even more clear.

Providing the best therapy solutions also meant that our families should feel our presence  – that we were right there with them every step of the way.

And that’s where we are today! Getting ready to launch our enhanced vision through clear and vivid rebranding. We poured our hearts into this process to create a brand that provides the best possible therapy solutions for your families while advocating for your needs.

So mark your calendar for our official launch date of September 25th. Stay tuned for another post revealing our rebrand journey – what it took to get there, why we decided to shift identity, and what this means for our families (both old and new!) today!