OUR VISION

It all started with a vision: Optimal Beginnings (OB) as a multifaceted organization, a fluid organism that worked with the individual to best meet their needs and the needs of their family.

Ten years have passed and our vision started to encompass this and so much more. Our vision and identity, before our very eyes, evolved into something greater and we needed to manifest this momentum to highlight our growing landscape. It was time for a rebrand!

We decided to go full on with a rebrand, including a new and improved website, marketing materials, and a meaningful new logo that would match our vision. The logo, for instance, is not just any logo. The hands are a symbol that we work hand in hand with families in their ‘chaos,’ helping them to contain, manage, and grow from there.

OUR FUTURE

In thinking of the new aesthetic for OB, we also wanted to continue to offer multifaceted and multidisciplinary services to our families. We decided to introduce exciting service upgrades and new services, too! We are adding Occupational Therapy services before January 2018, and we are introducing a full range of psychological services in early 2018. Stay tuned for more details!

Finally, as we neared the end of our rebrand journey, we made a bold decision to expand as a think tank and not just an ABA firm. There is so much information floating around about parenting and autism, and autism treatments. I feel so strongly that having a keen eye to separate the fact from the fiction is so important for parents who are overwhelmed and feeling alone in the process. I want OB to be a place where families can come and know that they are getting true information. Being a think tank means we can support all facets of a family’s’ life with evidence-based research, techniques, and systems.

Ultimately, our vision is to advocate and partner with our families every step of the way using the best possible therapy solutions out there!

While we are at the end of our rebrand journey, our new adventure is just beginning. We are so proud of where OB stands today, our new brand, and our new identity. Take a peek around and let us know what you think!